Thursday, May 17, 2012

Reading: Mindless Eating

I picked up a copy of Mindless Eating: Why We Eat More Than We Think (Brian Wansink) at a local Barnes and Noble after a blogger I follow mentioned it helped her with her disordered eating.

This book is a great, food-industry insider reality check for consumers, to realize just how much you're being manipulated by food's smell, taste, and appearance. Our on-the-run society has made it so easy to be thoughtless and absent-minded when it comes to so many things--which makes marketers' jobs so much easier. Easier to pick our pockets!

I enjoyed reading about the experiments they made at a university restaurant, with differently-labeled wine bottles or with different colored plates. People don't realize they are making food selection decisions even when they are being observed as doing just that.

The human psyche is fascinating, and there's little more enthralling than the mind's games when it comes to food and health. Everyone who has ever struggled with disordered eating, hated overt and subvert marketing, and just wants a summary of all the best healthy-eating practices advice out there should definitely read this book.

 Learn more from the Healthy Eating website:
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